Search engine optimization 101

A handy guide to understanding the fundamentals of SEO and the packages we offer.

Devices with screens of SEO tools

These elements to be foundational, as all other SEO tasks depend on them.

Foundation first: SEO basics

We build SEO into the DNA of ALL our websites. Here’s what that means:


We optimize your site architecture so it’s easy for search engines to explore (or “crawl”) the content.


Our websites are 100% mobile friendly. Search engines not only notice that — they expect it.


No surprise here. Faster sites = higher rankings. Our sites are designed to be quick and responsive.


Our SEO packages

We offer the following services:

On-page SEO

When you order this package, we zoom in on your content and optimize:

  • The way search engines index your site. We use a tool that organizes your XML sitemap to expedite how Google indexes your site.
  • The keywords that go into your Meta Titles and Meta DescriptionsTHIS is what most people think about when they think about SEO.
  • The way images are optimized on your site. We optimize the alt text for all images contained on your site.

Local SEO

When you order this package, we make sure your business is found:

  • The way Google displays your business details. We claim, verify, and optimize your Google Maps listing through Google My Business.
  • The way local customers find YOUR listing. Get local business. Show up on the map — with your name, address, phone, and website.
  • The way major platforms cross-check your information. We manually submit citations of your business details to ~30 major platforms.

We’ve built our site on a strong foundation. We’ve purchased an on-page or local SEO package. Now what?

Build on your foundation: SEO next steps

Now the real fun begins! If you want to build momentum with SEO, you must consider:


Are you in an industry where your customers can leave a review? Like it or not, most business listings come with a review option. And if that’s the case, then it’s important you generate reviews. Google welcomes it.


Even if you don’t plan on doing much with your account, you should claim a Facebook or Twitter or Instagram listing for your business. It helps build authority across the web and makes it easier to find you on search engines.

Inbound links

Is your site being referenced around the web? Are you creating content or value that’s being shared on social media or referenced on other websites? Google favors sites with a high number of inbound links.


You can’t have inbound links if you don’t have fresh, relevant content. Keeping up-to-date content on your site is important, but what’s much more important is adding content that’s relevant and valuable in your industry. Google recognizes when visitors to your site are finding what they’re looking for, and they prioritize it.